A particularly crafty young-adult tear-jerker, Me and Earl and the Dying Girl packs an emotional punch, but hits us with a looping left hook as opposed to its contemporaries’ straight jabs on the nose. Director Alfonso Gomez-Rejon and screenwriter Jesse Andrews (who adapted from his own novel) go to great lengths to assure us that this won’t be your typical teen drama. They’re setting a booby trap: while most of Me and Earl sidesteps convention, its endgame is familiar, designed to make you reach for the tissues and hug your loved ones a little tighter. I wouldn’t say I fell for the trap completely (for better or for worse, my eyes stayed dry throughout), but I’d be lying if I said I wasn’t moved.

The film won the two biggest prizes at Sundance earlier this year, and I’ve got to believe part of its success at the festival lies in the “Me” of the film’s title. The main character, Greg (Thomas Mann), is walking catnip for film geeks. He’s a witty, socially faceless high-schooler who, on his spare time, makes DIY spoofs of Criterion Collection classics with his best bud, Earl (R.J. Cyler). (Their sizable oeuvre includes gems like The Rad Shoes, Eyes Wide Butt and La Gelee.)

The drama stems from Greg and Earl’s schoolmate Rachel (Olivia Cooke), the terminal teen from the title who’s been diagnosed with leukemia. Greg’s mom (Connie Britton, who played one of the greatest TV moms ever on Friday Night Lights), upon hearing of the girl’s condition, terrorizes him into the ridiculously awkward situation of befriending Rachel out of the blue. At the foot of Rachel’s staircase, Greg comes clean. “I’m actually here because my mom is making me,” he says with a shrug. “Just let me hang out with you for one day. I can tell my mom we hung out and then we can be out of each others’ lives. Deal?”

In that moment they do make a deal, but not the one Greg so awkwardly outlined. By Greg being so forthcoming and honest about his naggy-mom situation, he earns her trust. He says probably the only thing that would have compelled Rachel to invite him into her room, and from there they make an unspoken pact to never bullshit each other. The film revolves around their friendship, which is predicated on this “no-bullshit” pact, and when it’s broken, their friendship consequently breaks down.

The film’s quick-witted dialogue is mostly funny, though the smartass-ness can feel a little overbearing. Greg narrates, breaking the story up with wry road markers like “Day One of Doomed Friendship,” addressing us directly, a device that sets up most of the film’s frank subversions of YA clichés. In the first of many scenes involving Rachel and Greg hanging out in her elaborately hand-decorated bedroom, they make a real connection and lock eyes. Via narration and a quick visual flourish, Greg promises that this is a strictly platonic story, free of nervous sexual tension (between he and Rachel, at least). This is a smart move by Gomez-Rejon and Andrews, as it dispels any anticipation the audience may have of Greg and Rachel getting together. Without this little aside, the resulting “Are they gonna kiss?” thoughts of teen romance would have been a major distraction from the story, which is about something else entirely.

Top-to-bottom, the performers enrich the material, making moments and characterizations work when, on paper, they’re pretty sketchy. Earl, for example, falls into black-teen stereotype a little too much, but Cyler’s measured, steady-handed approach to acting give Earl gravitas and maturity that makes him a perfect counter-weight to Greg’s skittish self-defeatism and neurosis. Mann slouches and mumbles just like me and all my nerdy friends did in high school (I mean that as a compliment), and his performance is only outdone by Cooke’s. With every muscle in her face relaxed, she can convey a wide range of emotions, from fear, to frustration, to sadness, to forgiveness. When Greg’s social ineptness gets out of control, she just sits there like a sage, blank-faced, though through her eyes we know exactly what she’s thinking.

The adult characterizations aren’t appealing, though the actors embodying them are welcome presences all. Greg’s dad is played by Nick Offerman, and though he and Britton have little chemistry, his fleeting nudges of encouragement to his son feel sincere and warm. The most archetypal role is given to Jon Bernthal, who plays Greg and Earl’s favorite, tatted-up teacher (he’s Mr. Turner from Boy Meets World). Molly Shannon plays Rachel’s mom, whose not-so-subtle sexual advances on Greg drove me closer to tears than the film’s tragic elements. When she is called upon to hit dramatic beats, though, she overachieves.

The movie’s visuals are its strength; the camerawork and editing is dynamic, thoughtful and patient. Gomez-Rejon and DP Chung-hoon Chung use a lot of wide-angle shots and panning and flashy maneuvers that recall Wes Anderson and Martin Scorsese for sure, though I think Gomez-Rejon’s style is less polished and more spontaneous (the camera moves feel very choreographed, yet unpredictable). There’s a wonderful sense of movement and color to the visuals, though the filmmakers have enough discipline to know when to slow things down. A long, static, uninterrupted shot near the end of the film sees Greg and Rachel having a very heavy, very uncomfortable conversation, and the camera is almost cowering in the corner of the room. The actors will go 15-20 seconds without saying a word, and the tension in there is so thick that there’s no way the camera could ever wade through it or dare to budge. The film also harbors one of the best montages I’ve seen in a long time, one which cleverly illustrates the many emotional ups and downs of Greg and Rachel’s summertime meet-ups.

The Fault In Our Stars is a movie with a similar outer shell to Me and Earl, but with way more hanky-panky. That movie is about kids always saying the exact right thing or the exact wrong thing all the time, the filmmakers and actors banging on the drums of romance and tragedy as hard as they can the whole way through. Me and Earl feels much more frazzled and uncomfortable and authentic, frankly, taking a more low-key approach that’s a little easier to digest than full-on melodrama. What’s captured here so well is the solipsism and confusion of being an adolescent who’s forced to deal with death before you’re ready to, an aspect of life so many films have trouble representing on-screen. Gomez-Rejon and his three young leads have so much promise it’s scary.

Me and Earl and the Dying Girl follows Greg (Thomas Mann), an awkward, socially faceless high schooler who’s forced by his mom to befriend a girl his age named Rachel (Olivia Cooke), who’s just been diagnosed with leukemia. The film revolves around their at first reluctant friendship which gradually blossoms into not a romance, but a connection that changes both of their lives completely and forever. Earl (RJ Cyler) is the closest thing Greg has to a friend, and together they make DIY spoofs of classic movies (“The Seven Seals,” “A Box of Lips Wow”). They decide their latest movie will be dedicated to Rachel, but tensions rise as her condition worsens and they struggle to make their tribute perfect.

Directed by Alfonso Gomez-Rejon, who worked under Martin Scorsese for a few films, shooting second unit stuff occasionally, and also collaborated semi-extensively with Ryan Murphy on his shows Glee and American Horror Story. The film won the Grand Jury Prize at Sundance and was picked up for $12 million, the biggest acquisition in festival history.

In a roundtable interview, we spoke to stars Mann, Cooke, and Cyler, and director Gomez-Rejon about how the movie changed them as people.

Me and Earl and the Dying Girl is out in limited release this Friday and expands nationwide later in the month.

The movie spoofs Greg and Earl make play really well to cinephiles, but is there a concern that they might go over casual moviegoers’ heads?

Alfonso: No. We knew they wouldn’t make or break the movie. It was a texture that actually tells you a lot about Nick Offerman’s character, who introduces them to these films. People are discovering the films. You watch a Michael Powell movie, you keep it alive. It’s also an extension of the theme of the film. Maybe once someone voiced concern over the films being too obscure, but it didn’t matter. It’s a texture, and it’s very specific to them.

Is the hope that people who haven’t seen these movies seek them out?
Alfonso: That’s the hope, absolutely. That’s why we have the whole filmography, where people can find all of these movies. After we premiered at Sundance we had a screening the next day for high school students. That was a real test. We’d never seen it with just high school students. The movie played just as well, and afterward, they all said they wanted to go find these movies. That’s highly rewarding.

Speaking of teenagers, they have a really sensitive bullshit meter when it comes to teenage dialogue in movies. I thought the dialogue in this movie sounded very natural.
Olivia: It was Jesse Andrew’s script. It was so easy. A lot of the time you’re trying to make dialogue sound natural and realistic, but that wasn’t the case with this movie. Jesse made it really easy to say the lines.

Alfonso: You cast [the actors] because they make it feel real. You’re after naturalism, and these guys are here because they were able to make it sound like it was them.

Did you read the script or the book first?
Alfonso: Jesse had already adapted the script, and once I got the job it was about trimming it so that we could afford it. We couldn’t afford to make the script I read. There were some fantasy sequences we just had to cut down. We had 22 days and a certain amount of money, but it’s essentially the script, just a little shorter.

RJ, you joined the project way later than these guys.
RJ: WAY later.

Olivia: Not WAY later…

RJ: WAY…

Did you have any anxiety joining the project so late?
RJ: Yep. It was cool. I was mostly anxious to meet everybody. The only ones I knew going to set were Alfonso and Thomas. I was comfortable with them. I was like, “Okay. If anything happens, just run to one of them.” If they don’t have your back, run to Chipotle. They made it very calm, and they made me feel like just another family member. I forgot it was my first movie for a good while until I started walking into rooms and saw cameras hanging from roofs. I was like, “WHOA!” Everybody else was like, “It’s what we do.” That’s not what I do. My iPhone stays in my hand in front of my face. It was just them making me comfortable. It was nothing I did personally. I just fed off of their naturalness and niceness and didn’t look at the RJ-oddness. That’s a word. I’m making a word.

One thing that popped out in the movie was how different the Nick Offerman character is from Ron Swanson. Was that a conscious decision?
Alfonso: Of course. I saw Nick in a play called Annapurna with his wife. It was an incredibly dramatic role, and he had a beard down to here, and he just let himself go. It was amazing. I wasn’t aware of his range because we’ve been exposed to him as a comedian. Comedians always have this ability to go deeper than most people. I knew he would bring a depth to the character. He’s this eccentric, mumu-wearing, kilt-wearing, Moroccan-slipper guy, but there’s this deep sense of passion and concern for his son. One of the most powerful things in the film is a close-up of him saying, “Are you okay buddy?” You just sense that there’s so much going on underneath. It was never going to be a caricature, and it could have been that, because he’s so eccentric. But Nick makes him a human being.

Do you guys play video games?

Thomas: No.

Olivia: No.

Alfonso: No.

RJ: Yes! [pauses] I mean, aw, I’m sorry. No, I don’t play video games.

Well, there’s this thing trending in video games called “environmental storytelling,” where the player is dropped into an environment and looks for clues. Gradually, a narrative emerges without a word being said. I your movie has a scene in Rachel’s bedroom that reminded me of this very much.
Thomas: That was toward the end of the shoot. At that point I’d been living in this world for so long, and I’d just watched Olivia as Rachel kind of go through this. It was weighing heavy on me. I was worrying about the scene, and the first time I saw a lot of those props was when we were shooting. It’s Greg discovering all these things that, had he learned to listen, he would have known about. It’s not like he was a bad person; he was selfless in trying to make her laugh and distract her, in a way. It’s an admirable thing. But there are all these different layers to her. I was really moved.

We did a walkthrough where they’d say, “You’ll find something here, which will lead you to this thing, and then you’ll discover this thing.” We kept it pretty loose. At the beginning of every scene I’d read the note Rachel writes to Penn State, which got me to that point emotionally. I’d never had that experience where you start crying and you can’t stop. I felt drained. It was a really heavy experience.

Alfonso: It’s partly about that Greg didn’t ask enough questions, but she’s also aware. She’s talking to him. She left this book for him as a clue in a journey. It’s done in a way that Greg can look back on it without regret. She understood him better than he did, and she chose to show this side of her.

Greg makes a promise throughout the film that turns out not to be true by the end. Do you think this affects the overall honesty of the story?
Alfonso: It’s as honest as a 4-year-old facing someone who may or may not die. It’s the same thing with an 80-year-old who’s been married for 50 years to the same woman, or a 17-year-old whose new friend may or may not be there. You never think it’s going to happen, and you lie to yourself until the very end. I think it’s a very human reaction. It’s a 17-year-old telling you a story.

Thomas:  I like that he wants to control and protect her from being seen as this thing with an expiration date. He wants you to see her as a human and get to know her the way he got to know her. If you’re just waiting for something to happen, you might keep a wall up. He didn’t want to see her that way.

Did new things get revealed about the story as you filmed? In other words, did the personal meaning of the story change from the beginning of the filmmaking process to the end?
Thomas:  Oh yeah. Even now I’m realizing new things about it.

Olivia:  I always feel that, from the beginning of production to the end, you evolve with the character and the story evolves with you. By the end of filming I felt like I was a completely different person, and Rachel was a different person than I originally set about playing.

RJ:  At the beginning, I knew Earl, but by the end I understood why Earl felt this way and that way and why he says this and that, why he operates [the way he does]. That’s from the direction of Alfonso and discovering new places I could find in myself. That came with being comfortable around these guys.

Alfonso: It completely changed for me. I started the film as someone who wanted to believe McCarthy’s lesson, and by the end I truly did. That’s the big difference. I was doing the DVD commentary, and it was hard to get through it because you realize who you were at the beginning. The last day of production was a hospital scene, and you could barely talk over it because you’d changed so much and discovered so much about yourself. The characters in that scene became very much alive and mysterious in different ways. The journey continues to unfold post-Sundance. I changed quite a bit.

One of the year’s most anticipated films has received its first trailer. Directed by Alfonso Gomez-Rejon and written by Jesse Andrews (based on his novel), Me and Earl and the Dying Girl takes on the quickly cliche story of a teenager who befriends a girl with cancer.

Winner of both the Grand Jury and Audience Awards at the 2015 Sundance Film Festival, Me and Earl and the Dying Girl joined recent hits Whiplash and Fruitvale Station for that honor. The last film to win the Sundance Grand Jury prize and fail to receive a Best Picture nomination was 2011’s Like Crazy. If the rave reviews coming out of the festival weren’t enough on their own, this is a good trend for the indie.

Me and Earl and the Dying Girl is set to be released by Fox Searchlight on June 12. Check out the trailer below!

We’ve already seen which films took home precious awards from this year’s Sundance Film Festival; Alfonso Gomez-Rejon’s adaptation of Me and Earl and the Dying Girl received top honors winning the Grand Jury Prize for drama (as well as the Audience Award) and The Wolfpack won on the documentary side of things, directing awards went to Robert Eggers for The Witch and Matthew Heineman for Cartel Land, and other winners include Lee Haugen for Dope, Tim Talbott for The Stanford Prison Experiment and sci-fi drama Advantageous.

But which films generated the most buzz on social media? The infographic below (created by Way To Blue, no affiliation with Way Too Indie, we swear!) shows not only which films were most talked about during Sundance, but also which films people intend to view.

Sundance 2015 Social Media Infographic

This measures the proportion of total buzz or conversation which is ‘Intent’ focused or driven, and thus provides a more indicative measure of the impact of social buzz for our clients business, and takes us one step further than awareness. Way To Blue have devised a bespoke keyword search encompassing a range of natural language keyword sets which represent an audience’s intent to view a movie or engage with a brand, for example “gotta see”’, “can’t wait to see” etc. The keyword set is constantly evolving to account for changing colloquialisms, vernacular & languages across our international work, which social media platforms are often so famous for.” This is measured via a bespoke set of keywords WTB have developed to measure and pick up on Intent related conversation within total conversation.